10/28/2009

Recent Levi's Jeans Commercial

Posted by Andrew | Labels: ,

Below is an interesting Levi's commercial set to the poetry of Walt Whitman. It seems to be a rather innovative marketing campaign playing off the angst and fear in the United States right now. Rather than a light-hearted and happy commercial showing beautiful people dancing to uplifting music, this commercial is dark, gritty and... oddly beautiful.

1 comments:

Bruce Kratky said...

As I indicated on Facebook this ad is great. We are not soft, never have been, and should not become. It is uplifting to the max. Again, reminds me of the WWII news reels and also of the depression era mindset of "The only thing we have to fear is fear itself." The fireworks, to my thinking, are a nod to our national anthem. "And the rockets red glare, the bombs bursting in air, gave proof through the night, that our flag was still there." Our anthem, which some think of as militaristic, is actually a song about the defense of freedom, that despite tyrannical forces and their attempt to steal freedom away; the brave, the strong, the free, the multi-cultural, the born, the immigrant, the young, the old, the rich, the poor all will prevail because, as the commercial suggests, "We all wear Levis!" I love that commercial. It is quite complex, patriotic to the extreme, and very uplifting.

The commercial suggestion is not that we should all be brave now facing our common fears. The commercial is offering a proof that we will overcome adversity "Because We Are Brave."

8:28 PM  

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